CD, Creative directionBI, Brand identity

Data accuracy storytelling, for a new global marketing partner.

Two Finnish digital agencies Lead designer with global footprints, Luxus and IDDBN joined forces bringing digital and growth marketing together with digital transformation and technical expertise. The merger, along with a new name, called for a new brand and its identity fit to support the new story through all touchpoints.
Concept story
Data is our feed, the raw commodity we consume in large quantities and analyse without bias on the same scale. We make sense of the chaos, our technical processes separate the gems from the coal, we shine light on the relevant and actionable datasets. We go beyond the data and trace the path that leads to growth through human and business empathy.
Year 2022
Client Luxus IDDBN
Role Lead designer
Agency Werklig
designer Jan Rudkiewicz