CD, Creative directionPK, Packaging

New product concepts for an iconic Swedish akvavit brand.

As part of the continuous innovation sprints for spirits, we developed two new products for the akvavit brand O.P. Anderson, one ready to drink concept and a new flavour variant.
The RTD product concept took inspiration from the active cocktail scene around OPA. The new product was launched and tested at the music festival Into the Valley.
Brand positioning
Petronella is inspired by Anderson’s wife, a testament to the woman behind the man with a sweet delicate flavour and an opportunity for a fully organic product.
Year 2015
Client Altia
Role Concept designer, art director
Agency Wonder Agency