CD, Creative directionBI, Brand identityPK, Packaging

Gen Z concept for the ice cream tub category.

To enter the tub category, ice cream maker Froneri wanted a new product and brand targetted mainly at young people. From the Gen Z insights about their lifestyles and well-being, we came up with a concept that would mean something for the community.
Year 2018
Client Froneri
Role Concept design, Art director, Lead designer
Agency Mirum