BS, Brand strategyBI, Brand identityUI, User interface

Brand design and strategy for a CO2 certificate marketplace with ambitions to reverse climate change.

Summary
Fortum led a startup to change the way companies compensate for their emissions. We helped Fortum tell their story through naming and branding the world’s first CO2 marketplace and built a website to spread their message.
Purpose
To accelerate the development of new CO₂ removal solutions and support long term CO₂ storage solutions.
Year 2019
Client Fortum
Role Brand strategist, Lead designer
Agency Mirum
Thierry E. E. Francois