CD, Creative directionBI, Brand identityPK, Packaging

A renewed visual identity and brand concept for an ice cream with attitude.

Summary
Classic jäätelö needed a new visual identity and overall attitude adjustment, so its brand could take on the competition, gain traction again and give consumers an alternative with a unique voice. We developed a new visual identity and packaging concept that truly differentiates the brand.
Year 2017
Client Froneri
Role Concept design, Art director, Lead designer
Agency Mirum
Thierry E. E. Francois