Brands built on storytelling (strategy & design)
Approach & philosophy
There is no design without a strategic approach. Good design is informed, visionary and purposeful. Believing in brands is believing in the experiences people will interact with and immerse themselves in; only then the brand comes to life, supports the business and benefit people.
The holistic perspective comes from my journey back and forth between strategy, concept and production, whether designing for physical or digital products. This journey continues to develop my lexicon for creating meaningful stories built on the rationales that engage people.
There is no story without a plot, no journey without a map; through system thinking and frameworks, the teams (client, internal and external) have a playbook to follow, progress, learn, and situate themselves within the brand development process. I build the systems that support the project's narrative from inception to delivery.
with a holistic experience narrative (physical/