xolo

Graphic system for a saas company helping solopreneurs around europe.

Brand creation
Fintech industry

XOLO formerly LeapIn found its growing offering loosing focus and needed a new strategy to grow and keep the momentum. A new graphic system, the foundation of the brand identity was created along with the new brand strategy. The graphics system was then taken by XOLO’s design team to make their own and build into a new brand expression.

Year
2021
Client
xolo
Roles
Creative direction
Design lead
UX/UI design
Agency
Werklig

Designer Mikko Reponen (illustration & wordmark)