XOLO formerly LeapIn found its growing offering loosing focus and needed a new strategy to grow and keep the momentum. A new graphic system, the foundation of the brand identity was created along with the new brand strategy. The graphics system was then taken by XOLO’s design team to make their own and build into a new brand expression.
The graphic system is a visual expression of the brand identity, taking inspiration from the brand values bighearted, maverick and clockwork. The system is vibrant, disruptive, bold and expressive, with a simple underlying grid making it trivial to duplicate and replicate to infinity.