Nuanic

How we turned a stress ring into a medical brand?

Stress leaves a trace on the skin. The smart ring from Nuanic, a mind health technology company, measures electrodermal activity, the skin's response when the nervous system is under strain. The app turns those readings into a view of stress and recovery. I was the lead designer on the identity, built on the new strategy and name.

How the concept story turned data into empathy?

Nuanic is about empathy, seen through a scientific lens. In an age of data, it brings harmony to chaos. Science and technology turn what the ring measures into medical insight, so something as abstract as mental health becomes tangible. And people, moods and stress are never binary. Like the seasons and nature, they have endless depth and variation.

How the identity layers science and the human mind?

The identity is built in layers: science, technology, data, the human and the mind. The colours are born of the brand strategy, and the typography reflects science and biology. The symbol is a reading of the ring, the sweat and its data coming together in harmony. It sits on a grid that pairs a systematic, scientific approach with the calm of a perfect circle.

How the identity runs from the box to the clinic?

Photography works on two levels, macro details of skin and clear human emotions. The system runs from the ring's packaging to a clinical trial report and the app.