Rive
kodit.io had grown past the startup phase into an established real estate player, with close to 200 people in three European markets. Under its new name, Rive, it needed an identity to match its ambition. I was the sole lead designer on that identity and on its UX and UI implementation.
How I gave a growing real estate group one identity?
The concept story ties three things together: people, real estate and technology. People trust Rive with some of the biggest transactions of their lives, through the tools it builds.
How architecture shaped the system?
Graphic shapes, abstract pieces of architecture, build every layout, and negative space gives them room. With colours and typography born of the brand strategy, they form a simple yet effective system built around modularity, space and architecture. It speaks with one voice across every medium.
How the brand runs from the street to the platform?
The photography tells a story of prosperity and freedom: real people and agents in real homes, warm and natural, with space around them. The system runs through the whole business, from a van livery on the street to the deed-of-sale documents buyers sign.
I designed the website and the mobile and tablet UI in the same language, built on the brand's own UI components, giving Rive's own team the tools to grow their platform.
Rive key facts
- Client
- kodit.io (now Rive)
- Location
- Helsinki, Finland
- Expertise
- Brand building, digital transformation
- Disciplines
- Visual identity, art direction, UX and UI design
- My role
- Lead designer, art director, lead UX and UI designer
- Timeline
- 2022
- Agency
- Werklig
- Development
- Rive team
