Summary
For the launch of two innovative Metsä Board products, we created a series of images giving life to the boxboard’s features and quality, all while defining the new Metsä Board photographic style to promotes its product.
Session 01
The first set of photographs focussed on the new Metsä Board folding boxboard ranging from entrylevel grade to luxury packaging. Utilising MB dummy boxes, we created a set of images to reflects the purity of the board, its sustainability, unique brightness and printability through light, shadows and reflections.
Session 02
Continuing the previous series concept, with a bright and light image styling, the second image series showcases the new eco-barrier range for the food packaging industries. The new images are abstract yet inspiring, opening the possibilities of the new folding boxboard.
2019
Metsa Board
Creative director, Art director, Set designer
Mirum Agency
Nikola Tomevski (session 2)
Laura Räihä (session 1)
Christian Jakowleff (session 1), Olli Häkkinen (session 2)
