Visual storytelling and product photography for the folding boxboard industry.
Brand activation
Manufacturing industry
Key visuals
2019
A set of images to reflects the purityof the board, its sustainability, unique brightness andprintability through light, shadows and reflections.
For the launch of two innovative Metsä Board products, we created a series of images giving life to the boxboard’s features and quality, all while defining the new Metsä Board photographic style to promotes its product.