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Round Trip by Finnair ✈️
The next generation of travel loyalty with a new brand and product concept.
Brand creation
Tourism industry
Digital
Identity
Lifestyle
2019
Beyond loyalty, RoundTrip is the inception of a DAO built around social and environmental impact. Engaging a community around travel experiences, its own currency and commodities, and a shared sense of responsibility.
Travel loyalty programs had not evolved from their beginnings, and Finnair was looking to breathe new life into them. Leading the team, we created a new holistic approach to travel and consumer loyalty.