CD, Creative directionUXI, UX/UI design

Enrich visual communication with bespoke business icons collections.

With Metso’s digital platforms development and to support content design, we took on the assignment to create over 200 icons for 7 different business areas. The icons covered topics from simple partnership to industry-specific tools and processes, all unified by a strong visual concept.
To create a concept that is both unique and relevant to Metso, we set out to discover unique qualities that can be used to inform the design process. Two strong qualities came up, engineering and people’s expertise, the foundations for our differentiating concept.
Year 2019
Client Metso Corporation
Role Creative director, Lead designer
Agency Mirum
Visual designer Christofer Goertz