Porvoo kaupunki 🏰 (Brand experience by Thierry François)

Porvoo kaupunki 🏰

A graphic system concept to bring a brand identity to life.

Brand experience

Tourism industry

Identity

2019

Central to the original visual identity and the city’s historyis its coat of arms. Its origins and meaning still has somemystery but is undeniably a symbol of the city and itspeople. The graphic system leverages this heritage, whilstredefining the shield as a modern symbol. The coat of arms becomes a doorway between the past and future ofthe city. As a graphic element, the shield helps us bridgethe past, the future and all the experiences in-between.

The city of Porvoo felt their visual identity was dating and missing a visual language to express it. They did not want a new identity but instead a simple way to use it creatively, so we developed a versatile graphic system based on the existing assets to truly bring the brand to life.