Veri
Of the three parts of well-being, sleep, nutrition and exercise, Veri wanted to own nutrition. The year-old Finnish startup used a glucose sensor and a companion app to help people steer their nutrition towards a more metabolically sustainable path. I was lead designer on its visual identity.
How I made a glucose sensor feel like listening to your body?
Veri's sensor and app work as a feedback loop. You see how your body responds, then adjust. The brand concept starts with listening: tuning in to your body and finding your own rhythm. The identity puts that loop at its centre. A ring, like a progress indicator, carries that loop through the logo, the layouts and the packaging. "Tune into you" carries the idea into social posts and ads.
Veri key facts
- Client
- Veri
- Expertise
- Brand building
- Disciplines
- Visual identity
- My role
- Lead designer
- Timeline
- 2021
- Agency
- Werklig
- Photography
- Veri, Veikko Kähkönen
