A new take on the e-mobility industry with a positive brand identity.
Brand creation
Mobility industry
Identity
Digital
Key visuals
2021
Plugsurfing is the bridge between all the actors of thee-mobility industry; connecting drivers, software andhardware. It is an industry symbol of change, harmonyand positivity.
Plugsurfing’s new business strategy led to a radical ambition of forming an industry-wide software alliance. A new brand strategy, identity and applications were created to bring the vision to life, arming Plugsurfing with a new brand to disrupt and transform how the e-mobility industry talks and behaves.