Summary
The Nordic Spirits Lab is a new innovation platform developed for Altia and targetted at early adopters. The NSL platform aims to lead the spirits industry through innovation, collaboration and experimentation.
Inception
Spirits.Research.Lab. / Inspired by the New Nordic Kitchen movement and small craft distilleries, it is a small company set out to discover new trends, flavours and product definitions.
Brand positioning
The Nordic Spirits Lab is the spirits brand that people associate with experimentation and innovation.
2015
Altia
Brand strategist, Art director, Lead designer, Web developer
Wonder Agency
Fabian Björnstjerna
Kirsikka Simberg