BS, Brand strategyCD, Creative directionBI, Brand identityPK, PackagingAD, Art directionSTD, Set designUXI, UX/UI design

Product design and branding for a new innovative spirit brand.

The Nordic Spirits Lab is a new innovation platform developed for Altia and targetted at early adopters. The NSL platform aims to lead the spirits industry through innovation, collaboration and experimentation.
Spirits.Research.Lab. / Inspired by the New Nordic Kitchen movement and small craft distilleries, it is a small company set out to discover new trends, flavours and product definitions.
Brand positioning
The Nordic Spirits Lab is the spirits brand that people associate with experimentation and innovation.
Year 2015
Client Altia
Role Brand strategist, Art director, Lead designer, Web developer
Agency Wonder Agency
Photography Fabian Björnstjerna
Styling Kirsikka Simberg