Tirol Digital Identity

Identity and motion expression systems for the heart of the Alps.
Brand activation
Tourism industry
Digital
Identity
2023
The Austrian region Tirol, had a corporate identity which felt traditional or even archaic. The current identity fell short of expectations for modern multi-channel offline and online communications. We reimagined the Tirol brand expression and identity system, into a true interpretation of the Tirol brand ready for modern channels. The new identity toolkits, rooted in the brand values, empower future 360 communication strategies with distinctive storytelling and expressivity.
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The Tirol brand is a window to a destination, inviting people to dive into a place of wonders, experiences, history and emotions.