Identity and motion expression systems for the heart of the Alps.
Brand activation
Tourism industry
Digital
Identity
2023
The Austrian region Tirol, had a corporate identity which felt traditional or even archaic. The current identity fell short of expectations for modern multi-channel offline and online communications. We reimagined the Tirol brand expression and identity system, into a true interpretation of the Tirol brand ready for modern channels. The new identity toolkits, rooted in the brand values, empower future 360 communication strategies with distinctive storytelling and expressivity.
The Tirol brand is a window to a destination, inviting people to dive into a place of wonders, experiences, history and emotions.