Finnish Golf Association

New visual identity to dust off the old clichés and call everyone to play.
Brand creation
Sport industry
Identity
2018
The Finnish Golf Association suffered from the old image of golf and as a result stagnant membership growth. Through consumer testing and design iterations, we shifted the perception from a sport for the old elite, to a movement for all generations.

The flag, symbol of the game, symbol for the community and an invitation to play. The final form was iterated through multiple fast design and user testing rounds.

‍